The Moving Caravan: A Month-Long Journey
for Raising Awareness During Covid-19
The idea behind this moving caravan was simple yet ingenious. It sought to break the monotony of traditional communication approaches by taking the campaign directly to the general garment workers.. By visiting different parts of the country, the campaign aimed to connect with garment workers who weren’t aware of Covid-19.
One of the most striking aspects of this endeavor was its large scale. The caravan, which traveled for over a month, managed to reach hundreds of factories across the nation. This was no small feat, as it required meticulous planning, organization, and dedication from the team. The impact, however, was not confined to the factory gates.
The moving caravan wasn’t just a spectacle on wheels. It was a platform for a variety of activities designed to engage and captivate the audience. The campaign employed innovative techniques, including street drama, on-spot quiz shows, and street-side training sessions. These activities served a dual purpose: they not only entertained and informed the workers but also conveyed the campaign’s message in a memorable and engaging way.
The true measure of any marketing campaign’s success is the impact it leaves on its target audience. In this case, the moving caravan managed to promote the campaign to at least 1 million people. They could learn how to wash hands, how to maintain social distance and other hygiene best practices during Covid-19 times.